HOW DO WE PROCESS YOUR INFORMATION AND ON WHICH LEGAL BASIS?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order, in accordance with

• To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.

• To respond to user inquiries/offer support to users, communication. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service and to communicate with you via different channels (e.g. phone, email, chat).

• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.

• To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.

• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.

• To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "WHAT ARE YOUR PRIVACY RIGHTS?" below.

• To deliver targeted advertising, recommendations and personalized content to you. We may process your information for advertising and to develop and display personalized content and advertising tailored to your interests, location, and more.

• To fulfill after-sales services for the Dreame products. When you apply for after-sales support via email, online forms, customer service hotlines, or offline channels, we may process your personal information as described below in order to diagnose faults, ship replacement parts, or provide repair services.

• To fulfil purposes for which we seek your consent. We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose. You may withdraw your consent at any time and we will stop processing of your data for that purpose.

• To post testimonials. We post testimonials on our Services that may contain personal information.

• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including methods to assess and manage credit risks, fraud monitoring and prevention.

• To administer prize draws and competitions. We may process your information to administer prize draws and competitions.

• To evaluate and improve our Services, products, marketing, and your experience. This includes in particular reporting, marketing research, service development planning, development work in IT systems, creating statistical models. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.

• To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.

• To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.

• To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests and exercise, establish or defend our legal rights.
The legal basis varies depending on the specific purpose for which we use personal information. We use:

• Performance of a contract, to take steps at your request prior entering into a contract or to communicate with you.

• Legitimate interests when it is necessary for the purposes of our legitimate interests or those of other parties, in particular our legitimate commercial, legal and reputational interests to pursue purposes described above.

• Your consent when we ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose.

• Compliance with a legal obligation, when we use your personal information to comply with laws.

• Personal information which you have manifestly made public.

• Personal information necessary for the establishment, exercise or defense of legal claims.

For more details about processing purposes and our legal basis, in particular regarding legitimate interest balancing tests, please reach out to us via the contact details stated under “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?”.